free guide · 2027 edition
every lead source, and what each one's worth.
A free, 9 page guide for roofing contractors who want steady work without waiting on referrals or the next storm.
- what a lead is really worth to you
- turning referrals and partners into steady work
- staying busy between storms
what's inside.
made for roofers.
01
lead costs, side by side
Referrals, partners, your Google listing, paid ads, lead sites, door hangers and mail, compared on cost and quality.
02
a worked example
Plug in your average ticket, margin and close rate to see what you can afford to spend to land a job.
03
one page per source
How each source works, what it's good for, and how to stack them so one slow source doesn't stall the schedule.
04
what to track, what to avoid
The few numbers worth checking each week, and the seven mistakes that burn the most money.
